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Whether you’re a start-up, middle sized business, or huge corporation, deciding where to spend your marketing dollars is a difficult and important decision.

Creating content that promotes your products or services, as well as communicates your brand message is challenging and time consuming. 

And at the end of the day it’s all about ROI.

That’s why we believe that email marketing is one of the most valuable aspects of any inbound marketing campaign, especially for small online businesses.

Here are 5 reasons you should be using email marketing:

1. It’s the easiest and most cost effective way to communicate directly with your customers. 

The only hard cost of an email campaign is your subscription to an email marketing service. Whether you use HubSpot, Mailchimp, Constant Contact, or another platform, the monthly or annual service fee is affordable, boiling down to pennies per email. 

All of these platforms are fairly intuitive and come with how-to guides and customer support, so a few hours of research will give you an adequate grasp of how to utilise their services.

They also provide analytics that show what types of messages are being opened, engaged with, or ignored. This is a great way to see how your audience interacts with your brand. These insights allow you to tailor your content strategy to your target audience.

2. It’s the best way to reach mobile customers

Call it a routine, habit, or addiction, pulling out our phones and checking our inbox is something most people do multiple times a day. There’s no better way to get in front of your customers’ eyes than by putting a message in their pocket. 

All of your emails should be optimised for both desktop and mobile devices, with an emphasis on mobile. 

3. It gives you the ability to get multiple touches in

One of the most effective ways of helping your customers progress through a curated buyer’s journey is by making the most of your touch points. A successful email campaign provides relevant content that answers common questions, alleviates pain points, and shows your customers that you care at the perfect moments.

4. It provides an opportunity for conversation

Email marketing shows your customers that you’re actively engaging in their daily lives. It opens up the opportunity for two-way communication. Personalised emails, along with social media platforms and live chats, are the best way to have a real-time conversation with a customer.

5. It’s easy to run promotions

Running promotions, providing loyalty rewards, and offering referral bonuses are all simple marketing techniques that you can incorporate into your email strategy. Best of all, it doesn’t require any more cost once you’ve signed up for the service!

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Tagged customer engagement, email, email marketing, inbound marketing, inbound marketing strategy