If your business is not on Instagram, you’re already behind given it’s one of the most influential trends. As of April this year, Instagram’s monthly users in Australia reached 5 million and worldwide users are up to 300 million. This is a huge customer base that you could be reaching. That’s no mean feat for a relatively new contender to the long-serving channels, Facebook and Twitter. Instagram is now one of the highest growth social media channels in Australia, having quickly overtaken Tumblr and Twitter.
Often viewed as a female dominant social media channel, recent statistics from Hoop Media report in April 2015 commissioned by Instagram, indicate that 60% of Instagram users are female.
Some other interesting trends on Aussie Instagram users:
- 18-34 years old are the most active users
- 70% are daily users
- 46% use hashtags and 24% use video
- The core interests of users are: Fridays, photography, travel, food, fashion, music, fitness, health, retail, sport, artists, home
- On average users share only 7 posts a month
So how do you kick start your business on Instagram?
Harness creativity and inspiration
Instagram is packed full of #dailyinspo (it’s an Instagram thing ;-)). It’s about creatively contributing and inspiring followers with your brand. So before you embark on being the next big thing, make sure you identify your core brand values to communicate, map it out and plan your approach.
Telling your story honestly is the best way to be on Instagram. Be trusting and authentic. And make sure you credit others in the process, especially if you are re-gramming a post, nothing upsets the Insty community more than not crediting users for their content.
Instagram is a driver of action, primed for discovery, driven by beautiful visuals. Don’t be afraid to use video or photos to drive action through to your website or through a call-to-action. There are multimillion dollar businesses in Australia who have single-handily built their empires from only using Instagram to build and promote their brand, products, and services. Instagram certainly has stickiness!
Quality over quantity
Instagram is 100% about quality posts. Align your posts with your target customers and post photos and images that are relative to your brand. Unlike other channels where chatter is a must, Intsy is all about quality over quantity. Post when you feel it will add value to your followers and where it makes sense from a call-to-action perspective if that’s what you’re hoping for. According to Datafication’s research, the best time to post on weekdays is 8pm and on weekends, 5pm.
Remember it’s a community
Be sure to follow your followers back. Engage with them and use their hashtags if it’s suitable to your message. Follow similar brands too. It’s a very collaborative and supportive community…You’ll see.