Digital marketing strategies are becoming increasingly important to businesses as antiquated “traditional marketing” methods drift into oblivion. This is especially true for startups and small businesses with limited resources. It is vital for new businesses and brands to create marketing campaigns that are best suited to their industry, size, and goals. Here are a few entrepreneurial tips to create the best startup marketing strategies.
Content marketing is arguably the most important aspect of your overall strategy. It involves the creation, publication, and distribution of relevant content to specific target audiences. The aim is to get your audience to engage with your brand and progress through your sales funnel by providing content that answers questions, alleviates pain points, supplies additional value, and increases trust levels. Creating articles, emails, videos, blogs, infographics, how-to’s, along with other resources, and getting them in front of the people who are shopping in your industry will generate quality prospects and leads. HubSpot is the most efficient and effective tool to create, implement, and analyse your content marketing strategy.
Email marketing is the best way to segment your audience and deliver relevant content to specific prospects. Well composed emails that provide pertinent information can generate a terrific ROI. Email marketing works best by monitoring how your visitors are engaging with your brand, and sending them personalised emails that help them progress through their buyer’s journey. You can use HubSpot, MailChimp, Constant Contact, Drip, and SendInBlue for your email marketing tool. (We recommend keeping everything in HubSpot). Here are the components of a perfect email:
- Relevant and catchy subject line
- You only get one shot to convince your audience to open your email. Your subject should show them how they’ll benefit from reading it. It can also be personalised with their first name to catch their attention.
- Sender name
- Use a real person’s name to inspire trust with your audience. It sets a friendly and engaging tone to encourage conversation.
- Personalised message
- One of the most effective ways to build trust with your readers is to show that you know them. (Don’t be creepy, be helpful!) You can utilise their company name, location, their role at their company, pages they’ve visited on your site, items they’ve previously purchased, and a number of other options.
- Your body should be brief and engaging. State your value proposition efficiently and elegantly. Use short paragraphs, bullets, and images so you don’t overwhelm your readers.
- Images help break up text and engage readers. They should be relevant, support your text, and attract your reader’s attention.
- This is the most crucial element of your email. The goal of your email is to get your reader to take action. What action that is will vary, but your CTA will determine whether you succeed in converting your reader or not.
- Social sharing links
- Getting your readers to share your content is a free and easy way to expand your audience and generate new leads.
- Unsubscribe link
- This is a legal requirement, as well as a good way to optimise your email list and gain feedback on why people are not engaging with your content.
- Mobile optimisation
- We all use our phone to check our emails these days. You need to optimise your content for web and mobile so that no matter where and when your audience opens your email, they’ll be able to read it.
The sheer amount of users on social media is mind-boggling, and more are joining every day. A social media presence is an absolutely necessary component of your digital marketing strategy. But not every company can use the same approach. Each industry has unique strategies that will generate an ROI. You can use social media to develop your brand identity, create positive brand association, improve interaction with key audiences, increase web traffic, and boost conversion rates. You can even set up stores and sell products on certain social channels. Be sure to do plenty of industry research, competitive analysis, and testing in order to find the optimal channels to use and content to share.
Google, Facebook, Instagram, and other relevant platforms are putting more and more emphasis on paid advertisements. (Because it makes them more money, of course). It used to be that you could put together a content strategy and not have to bid or sponsor any type of content. While it is still completely possible to create a successful marketing strategy without PPC or sponsored ads, platforms are making it harder and harder. Google AdWords, Facebook and Instagram sponsored posts and paid ads all can provide a solid ROI if you take the time to research, analyse, and invest appropriate amounts of money into each service.
The culmination of all these types of marketing strategies is a successful inbound marketing strategy. Inbound marketing is an effective way to market your brand, engage with your audience, and ultimately make more sales.
If you’d like more information on how inbound marketing can help your business, or your clients, take a look at our blog “What is Inbound Marketing?”
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