Termed 'engagement bait', Facebook's tough stance on these types of posts is refreshing for those companies and businesses who have been playing by the book all this time, conducting competitions and general posts above board. Facebook has decided it doesn’t like publishers gaming the system in this way, and claims users don’t like it either, “People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions,” the company wrote on its blog for the announcement.
Facebook has stated that posts relating to fundraising or common help or advice will not be affected by the update. Ongoing, Facebook says Pages that repeatedly post engagement bait will see more “significant drops” in reach.
“Moving forward, we will continue to find ways to improve and scale our efforts to reduce engagement bait,” Facebook said. “We want to reduce the spread of content that is spammy, sensational, or misleading in order to promote more meaningful and authentic conversations on Facebook.”
Sounds like one step in the right direction if you ask us!
Image Source: www.facebook.com