When it comes to web design, there are a plethora of platforms available; you may have heard the names WordPress, Drupal, Ghost, and Joomla thrown around the website sphere (or maybe not ). As many software options have such overlapping similarities, it can prove challenging deciding on the best choice for your website. WordPress is the world’s leading Content Management System (CMS) for website design and in Australia alone, there are over 5m users! So, it’s well loved!
At CornerPost Creative, we are strong supporters of the WordPress software. WordPress, founded in 2003, is one of the most popular options and is a stand out in the web design software world. Here are our five top reasons to use WordPress for your website:
- Easy to set up, manage and update
WordPress is designed for a simple, straight-forward database (website) setup process. Which means you can have a website up and running in a short time frame. The software is developed so the user has control to manage the site easy and make updates whenever required. Plus, there are literally thousands of ‘how to’ videos to help with learning all about WordPress. Where other CMS’s let down in this area due to over-complex structure, WordPress wins due to its enhance usability, meaning you don’t need coding experience, just a little tech know-how.
- There are literally thousands of design and functionality options
WordPress has the flexibility to become anything you need. Its plugin-based architecture allows you to design a completely customised site, from the online shopping catalogue, car yard, to real estate property listings, just to name a few. No matter what type of website you dream of, you can create it on WordPress. Envato is a great source of finding plugins, themes and well literally anything digital based for website design.
- Professionally designed themes
And if design is not your forte and you aren’t using a developer/designer then there are thousands if not millions of pre-designed themes that you can purchase in your relevant industry to customise.
A professionally designed theme ensures that you will not only have a beautiful site, but a highly functional site. In a world where there is a sea of websites, it is crucial that your website stands out for all the right reasons. Just be careful that you keep your theme and plugins associated updated so no nasties can hack you!
And if you’re concerned the website will look too similar to others, you can have your theme professionally designed by a web designer without missing out on the power and benefits of WordPress. Plus, you can always change the theme a few months later without losing all the content.
- Search-engine and mobile-web friendly
WordPress is programmed to automatically connect and communicate with search engines (such as Google, Bing, Yandex) meaning your search engine optimisation (SEO) and search engine marketing (SEM) is a step ahead of the rest – a crucial element to building your website’s ranking and overall site quality. Free SEO extensions also analyse your writing to make sure keywords are being used, check readability, and provide a preview of how your content will appear on Google before you hit ‘publish’.
Mobile optimisation can also be built into the theme, which allows users to view the site in the most suitable mode – whether it be on mobile, tablet or desktop, and you can update your website from whatever device you want. Optimisation is of increasing importance as the trend for users to access websites on devices other than desktops continues to grow and the mobile-first usage increases! With some 80%+ people using their mobile to perform website searches now! Your site must be mobile-friendly for google and user experience.
- Enhanced Security
Last but not least, WordPress provides a high level of security. In today’s digital landscape, your website acts as your storefront, brand and contact point with customers – it’s a very important asset for any business. It’s vital for your site to be properly protected from hackers, viruses, malware, information theft, site crashes and other breaches. WordPress is constantly providing core updates and patches to their software to enhance the security of your site.
We hope this article has given you some good insight into why WordPress is a market leading CMS for websites and why we love using it so much!
If you need more help or have more questions regarding website design please contact our office on (02) 9188 5013 or visit our website cornerpostcreative.com.au.
Find out more on WordPress here.
Find out all about Envato here.