7 Important Email Marketing Stats for 2019
Time and money are the most important resources for every business professional. That’s why we prioritise email marketing (along with content marketing) over all other types of inbound marketing strategies.
Email marketing is the most efficient and effective way to communicate with your current and potential clientele.
If you aren’t making use of email marketing you’re missing out on the most cost-effective, high-converting and profitable digital marketing strategy available to businesses in 2019.
Still not convinced? We’ll prove it to you. Here are 7 statistics that demonstrate the importance of email marketing for any business looking to get an ROI out of their digital marketing strategies:
1. Over half of the world uses email
More than 3.8 billion people around the globe use email, and this number is increasing annually. If your business is a part of the developed economy, your potential buyers are using email. Building and segmenting your email list is the best way to provide value, increase conversions, build loyalty and provide a stellar customer experience, no matter where your audience is located.
2. 99% of consumers check their email every day.
Checking your inbox is a part of everyone’s daily routine. In fact, the average worker checks their inbox 20 times a day. With so many hours spent reading, organising and responding to emails, it has become a completely ubiquitous aspect of our existence. It should be a ubiquitous component of your marketing strategy as well.
(Source: Data Marketing Association)
3. The average ROI on email marketing is nearly 4,000%
Boom. Bang. Yahtzee. All-in. Sign me up. That’s all folks.
For every dollar you spend on, you can expect a return of $30-$40 on your investment. Obviously, this has to be part of a strategic email campaign. The cost of email marketing is so low that you can expect to make a tidy profit relatively quickly if you implement your industries best practices.
Of course, there is a significant amount of time required in order to research, create, send, track, analyse and fine-tune your email marketing campaigns. And if you don’t make a serious effort to develop and improve your methodology, you can wind up wasting a lot of time and exertion. (That’s why many businesses choose to hire an email marketing agency to take create and implement their strategy).
(Source: Data Marketing Association)
4. Personalised subject lines get 50% more opens
Email marketing tools are collecting more information than ever, and they’re making it simple to incorporate it into your emails. And consumers love it. By analysing your data and incorporating personalisation in your emails, you ensure that you’re sending the most useful emails at the most effective times. This way you can solve problems, answer questions, provide relevant value, and offer promotions for your customers without them needing to make any effort of their own.
(Source: Yes Lifecycle Marketing)
5. Emails are most effective at solving abandoned cart problems
Abandoned carts are the bane of every e-commerce store’s existence. (Well one of them at least…) Automating emails to be sent to your customers who are abandoning their carts is the best way to regain their business. Reminder emails sent within an hour of the abandonment convert 6.33% of your shoppers. Sending 3 emails increases your recaptured orders by 69% when compared to sending 1.
6. Most emails are opened on mobile devices
If this doesn’t excite you, you’re missing the point...
Your marketing efforts are now going directly into consumers pockets.
Of course, this changes the design, copy and timing of your email campaigns, but the benefits of being able to reach your audience anytime, anywhere are innumerable.
7. 73% of millennials prefer communications from businesses to come via email.
If you haven’t started catering to millennial consumers, it’s time to start. We’re in the midst of a generational hand-off in terms of buying power and economic influence. If your business is going to last, you’re going to have to appeal to millennials. And they want to communicate via email.