Everyone is on social media, especially brands. So there's no reason to abandon the code of traditional marketing strategies online. Here's five common mistakes brand's make online according to HootSuite and how to avoid them!
- Not proofreading - Poor spelling and incorrect grammar can hurt the credibility of your brand and business. While most social media networks require messages to be succinct, it doesn't mean you should abandon proper spelling or punctuation for brevity in your posts.
- Too much selling - Focus your social media content on building rapport with your audiences and let your sales team do the magic on generating leads. Provide engaging content that gives your audience a benefit or reason to spend their limited time reading your information.
- Lack of consistency - ensure that your voice stays consistent throughout your social media content across all platforms. Ask yourself or your social media management team before you post: “How does this help our brand and our customers?” If it’s a humorous post, keep it classy; if you share news items, make sure it’s something your audience will care about.
- Clearly define your audience - The best social media reach is achieved by clearly defining your audience before you start posting. Provide your audience with content tailored to their interests; that will provide the initial spark to start a conversation between with your brand and your customers on social media.
- No social media plan - all social media posts should be composed and scheduled with the purpose of reaching the biggest audiences’ at the most optimal times. Without a social media schedule, your brand’s social media accounts may seem abandoned, lack proper audience engagement, or run the risk of posting too much and annoying your target market.